More than 15,000 Realtors in Illinois are set to receive client reviews that they can use to improve their performance and burnish their online reputations, the Mainstreet Organization of Realtors announced today.

Downers Grove-based MORe, which serves the Chicago suburbs, is partnering with RealSatisfied, an agent review platform that sends customer satisfaction surveys to homebuyers and sellers after a deal closes.

“Agents need to know what they did well during transactions, what could be improved and how to manage their online reputations,” said MORe CEO Pam Krieter in a statement. “RealSatisfied allows our members to do all of that.”

Survey responses collected by RealSatisfied from clients who indicate they are happy with an agent’s performance are asked for a testimonial.

Agents have the option of syndicating testimonials to third-party sites such as Facebook, Twitter and realtor.com, as well as posting them to their own websites. Agents can also have their own RealSatisfied profile pages with customer ratings and testimonials.

MORe’s partnership with RealSatisfied allows members to send an unlimited number of invitations to take a survey and receive an unlimited number of survey responses, said Jeff Turner, president of RealSatisfied.

Members can also publish a certain number of testimonials collected by RealSatisfied for free, but they must pay to publish more than that number, he said.

RealSatisfied will not make real estate agents’ survey responses available to their brokers, he added.

When adopted by an individual broker, RealSatisfied’s platform typically automatically sends surveys to clients.

But when RealSatisfied partners with associations or MLSs, as it has with MORe, clients are not sent surveys automatically. Agents receive reminders to send the surveys, but must decide for themselves whether to do so.

realsatisfied agent dashboard
Screenshot of sample back-end RealSatisfied agent profile.

MORe had previously participated in a pilot program backed by the National Association of Realtors that provided a similar client review service powered by Quality Service Certification Inc. The pilot program, which also involved Realtors in Florida and California, ended last year when NAR withdrew funding.

RealSatisfied last year signed Realogy franchisor Better Homes and Gardens Real Estate as a client, and in January announced a deal with BHGRE’s Realogy cousin, Century 21 Real Estate.

Editor’s note: This story has been updated to correct that only real estate agents can see client surveys collected by RealSatisfied under its partnership with MORe, not their brokers.  

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription