Marketing

Sam DeBord: ‘If you try to leverage influence too much, you’ll diminish it’

Social media all-star talks fluffy motivational quotes and why quality trumps quantity

Age: 38 Years in real estate: 10 Job title: Managing broker Location: Seattle Hours per week spent on social media: 10 Social media accounts: Facebook, Twitter, LinkedIn Target demographic: Homebuyers, industry supporters Average number of posts per day: Two posts; many more comments Which social channels do you work more? Just Facebook, LinkedIn and Twitter. How many friends, likes, and so on do you have? I have between 1,000 and 2,000 connections on each platform. Does that number matter to you? It only matters if it provides reach to the intended audience. One hundred good contacts is worth more than 10,000 spam contacts, but broad reach is good. Do you ever give it a break? My profiles are both personal and professional, so it's hard to separate business from pleasure. I give it a break once in a while, but plenty of the time I spend on social media is just that: social. Does social help your business, and how? So...