Zillow Group's game of 'chicken'

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Inman Connect New York | January 29 - February 1, 2019

For months now, the rumor mill has been flying with talk of Zillow and Trulia (now Zillow Group) ending the featured listings placement for brokers and franchisors by the end of 2015. Large brokers and franchisors who pay $5 to $10 to feature a listing, with all competing agents stripped from the detail pages, are hurting Zillow’s revenue opportunity.