Technology

Zillow secures direct feeds from 25 MLSs in February

Demand for direct relationships called 'incredible and picking up'

Zillow signed up 25 multiple listing services in February to provide listings directly to the site, as the nation's most popular home search portal continues to prepare for next month's expiration of its agreement with listing syndication platform ListHub. Industry demand for direct relationships with Zillow "has been incredible and is picking up," said Curt Beardsley, Zillow vice president of industry development, in a statement. "We have seen a tremendous response from MLS and industry leaders who want to ensure their listings are on Zillow in a timely and accurate fashion, and know a direct feed is the best way to guarantee it," he said. The 25 MLSs announced today are: Big Water MLS in Big Water, Utah Duck Creek MLS in Duck Creek, Utah Fredonia MLS in Fredonia, Arizona Gila Valley MLS in Safford, Arizona Globe/Miami MLS in Globe, Arizona Greenbrier Valley Association Board of Realtors in Charleston, West Virginia Gulf Coast MLS in Mobile, Alabama Hudson ...