3-D virtual tour provider Matterport has added new features to its interactive online models that allow prospective buyers to more easily navigate and visualize homes with multiple floors.
The enhancements represent one of the latest advancements in 3-D technology, which some real estate agents are using to grab the attention of potential buyers, win listings and stay top of mind with past clients.
Matterport’s 3D Showcase lets users virtually saunter around photo-realistic 3-D representations of homes. But previously, traveling between floors could be tricky. Users had to stroll up or down stairs and couldn’t isolate individual floors in the product’s “Dollhouse” view, which provides an aerial view of a model.
The new features address those problems by allowing users to virtually teleport between floors and “peel away” floors from the “Dollhouse” view.
“Matterport’s 3D Showcase delivers a highly immersive experience that gives users the feeling of moving through a space that in some ways is better than actually being there,” said Bill Brown, CEO of Matterport, in a statement.
“Now with the latest release of 3D Showcase, visualizing and navigating multiple levels in homes and other spaces has never been easier.”
Matterport’s product relies on a camera that captures data on spaces and cloud-based software that renders that data into immersive 3-D models.
People can easily share Matterport models and may view them on tablets, laptops or smartphones, as well as some brands of virtual reality headsets.
Other providers of 3-D models include Archilogic; Floored, which recently began powering 3-D floor plans for some listings on StreetEasy; and InsideMaps, which generates branded 3-D models designed to keep agents top of mind with past clients.