Swipe embraces visual media trends to create a new breed of home search

Try this upstart tool and watch your listings go viral

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Editor's note: This week, Inman is launching a brand-new daily series of articles focused specifically on evaluating the technology you use in your real estate business. Have suggestions for products that you’d like to see reviewed by our expert? Email him at The pitch Yesterday, I discussed in some verbosity Doorsteps, a Web-based homebuyer education platform that allows agents to virtually assist new buyers. Well, the company has an app, too, called Swipe. If you haven't noticed, we're becoming a heavily reactionary culture. We read less, love pictures (see Pinterest's $3.8 billion market valuation) and spout opinions about a complicated issue in moments (Keystone pipeline: yes or no?) Doorsteps Swipe deftly mixes those undeniable truisms with's listing feed and serves it up on the iPhone to intelligently engage the way prospective buyers browse rental and for-sale listings. The sale If you need any more convincing about t...