Get personal and prove you are delivering services and value

SALE! Save $150 off
Inman Connect San Francisco tickets

Use code 'MDsale150' at checkout

Drip marketing campaigns have their place, but real estate agents also need to build legitimate relationships with consumers by responding to their inquiries more personally and demonstrating that they are “somebody who actually cares and is right there,” says Frederick Herot, vice president of marketing for realtor.com operator Move Inc.