Get personal and prove you are delivering services and value

There's no need to apologize if you're making a lot of money

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Drip marketing campaigns have their place, but real estate agents also need to build legitimate relationships with consumers by responding to their inquiries more personally and demonstrating that they are "somebody who actually cares and is right there," says Frederick Herot, vice president of marketing for operator Move Inc. As for brokers, Herot says they "should not be ashamed or abashed that they're in there making a lot of money," if they can show they are delivering lots of services and value....