Marketing

Zillow Group’s NYC portal ties agent ads to buildings

Up to 3 agents appear in StreetEasy's 'Building Expert' ads

New York City agents can now advertise themselves as "Building Experts" for 250 buildings in Manhattan, Brooklyn and Queens on Zillow Group's Big Apple-focused portal StreetEasy. Instead of paying for ad impressions by ZIP code, as they do on Zillow and many other portals, agents pay to be one of up to three real estate pros who show up on a building's detail page on StreetEasy. Only those agents who have recently completed deals in a building can pay to show up as an expert. StreetEasy determines real estate pros' experience in a building based on a variety of sources, including from agents themselves when they claim a deal on the site. Screenshot of StreetEasy's new "Building Expert" agent ad product. "By providing quick access to agents who have proven experience and qualifications at their location of interest, Building Experts help buyers, sellers or anyone shopping for real estate in New York to get a jump-start on finding the information they need to find a great p...