Technology

Obeo’s marketing tools put tactics in front of strategy

Content looks good, but is it worth the price tag?

Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. The pitch Marketing is hard. It's also expensive. But if you avoid something because it's hard and expensive, then is it safe to say you prefer things cheap and easy? I'm no Mark Cuban, but I'd wager those are two words that, when juxtaposed, don't describe sound business philosophy. In my research and dealings over the years in the world of real estate, I've come across no shortage of marketing platforms, tools, website, apps, resources, plug-ins and services designed to make marketing easier for agents. Here's the thing: The vast majority of those products, including what I review in this space, address tactics before strategy. There's a significant difference. Keep this in mind when reading about Obeo, a robust marketing content creator for real estate agents. The sale Obeo has categorized its tools for agents and brokers; this revi...