Technology

Sprout Social can help agents flourish on social media

A robust tool for managing your Internet presence

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Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. The pitch Social media marketing doesn't have to be your tentpole marketing effort. However, if you're going to do it, you have to commit. Weeks-old Facebook posts will do more harm than good. If you're going to spend time on LinkedIn, make sure you stay linked in. Granted, it's not always easy. What do you say? When is the best time to post? Logging in to three or four different platforms can be pretty tedious. And distracting. Well, Sprout Social might be able to help. The sale I've been using Sprout Social for almost two years, so consider this review somewhat informed. Sprout Social connects all of your social media profiles into a single interface. Simply log in, and post to whatever account you choose. I can't tell you the last time I've seen any of my clients' actual Twitter pages. Everything I need to properly manage the account is a...