Technology

Rignite focuses on marketing to light up agents’ online presence

A social media tool that could make a big difference for any real estate professional

Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. The pitch When I talk about tech that helps real estate agents manage social media, the discussion doesn't veer far from the benefits of posting to multiple accounts from a single dashboard. Hooray for convenience. To truly leverage social media, you need to do more than share pictures of people jumping "Anchorman"-style in front of their pad. (FYI, this is not at all funny anymore. Even ironically.) Agents need to provide content and methods of engagement that will pull in the clicks and browser time of people on the fence about buying, or people about to contact the agent who outspent you to appear next to the Zillow page for your listing. By using a well-orchestrated social media marketing plan, I think agents can match mettle with the confounding, ethically vague tactics marring Internet real estate marketing. The sale Rignite (rig night) ...