Marketing

Integration of Trulia, Zillow agent ad product prices coming soon

Both portals already integrated on rentals and mortgages

Prices for agent ad products on Zillow and Trulia will be aligned soon, Zillow Group CEO Spencer Rascoff told investors on a conference call about the progress of Zillow's integration of Trulia this morning. Zillow has also made changes to Trulia's ad product to help address high agent advertiser turnover, Rascoff said. Now, Trulia's ads work just like Zillow's: One of the agents who show up in the agent contact form next to listings on the portal gets the lead by default. Previously on Trulia, all three or four agents who showed up next to a listing all automatically received the lead. As Rascoff explained when Zillow closed its acquisition of Trulia in February and reiterated today, the ad products themselves won't be integrated into one offering until the end of 2015. Zillow Group is also working to unify other elements of the two portals including their agent advertiser databases, their agent profiles and reviews, their lead management software and their listing datab...