Brokerage

What exactly is a broker?

Broker Notebook

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

I am not going to let the fact that no one seems to know what a real estate broker is, or what a real estate company does, dampen my enthusiasm for my new brokerage. I made the classic rookie mistake of putting "Broker/Owner" on my business cards. I believe the only reason people take my card is because it has the word Realtor on it, and most people think it's a job title and pronounce it "real-it-ter." When I make a mistake, I like to admit it, correct it and move on as quickly as possible. My next batch of business cards will read: Founder/CEO and, of course, I'll leave the "Realtor." So far, I have been unable to explain what a real estate broker does or the difference in doing business with me now as opposed to two months ago before I started my company. When I try to explain it, I get a look that tells me I am boring my audience. In this industry, the real estate company is all about a brand. We lose sight of the fact that throughout most of the U.S., a person with a real...