International

Re/Max, Century 21, Coldwell Banker named among top 100 global franchisors

Other real estate brands have sites set on a large international presence, too

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Rubbing elbows with some of the world’s most familiar brands like McDonald’s and Subway, Re/Max, Century 21 Real Estate and Coldwell Banker Real Estate were named among the top 100 franchisors in the world in the 2015 edition of an annual ranking by Franchise Direct.

The franchise news service ranked Re/Max No. 12, Century 21 No. 31 and Coldwell Banker No. 52 using a variety of criteria, including the number of offices the system has both in and outside of its home country, the number of countries the brand has expanded to, the franchisor’s growth over the past year and its stability and financial growth.

All three are (or are a part of) publicly held firms. Re/Max went public in 2013 and brought in $44.0 million in net profits on $171.0 in revenue in 2014. Century 21 and Coldwell Banker share a parent in brokerage and franchise giant Realogy, which brought in a revenue of $5.3 billion and a net profit of $143 million last year.

The three franchisors also happen to have the largest global presence in real estate, but other real estate brands have their eyes set on the overseas horizon and may challenge the three behemoths in the future.

Real estate brands with largest global presence

Brand Number of countries & territories Agents
Re/Max Over 97 Over 100,000
Century 21 Real Estate 78 101,000
Coldwell Banker Real Estate 43 86,000
Keller Williams Realty 12 107,000
Berkshire Hathaway HomeServices 1 More than 34,000

Sources: Re/Max, Realogy, Keller Williams Realty, BHHS

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Keller Williams Realty, which launched its international push in 2012, now has more than 100,000 agents in 12 countries. And Berkshire Hathaway HomeServices, Warren Buffett’s real estate brand that burst on the scene in 2013, now has more than 34,000 agents in 47 U.S. states and plans to jumpstart its global life later this year.

Email Paul Hagey.