Technology

5 simple ways real estate agents can use JotForm

Mastering forms can give you an edge in your real estate business

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. The pitch A critical part of every website is its capture methodology. That is, the tactic for leading a site user to your "Contact Us" form, or some such iteration of an online form that results in a person giving you permission to reach out to them. Forms are under-used, in my opinion. We should put them in more places than contact pages. If your website content is offering unique facts or market data, ask your visitors if they want more of it. Ask them to ask you questions. Probe. Prod. Get them to say hi. I have to yet to meet a WordPress plugin for form building that's as easy or practical as JotForm. Check it out. The sale 1. Agency disclosure forms Every agent forgets to bring along this important risk mitigation device more often than they probably care to admit. When they do, despite its simplicity, its purpose still takes longer to...