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Baseball stars featured in franchisor’s video series — again

Coldwell Banker reprises 'Home Field Advantage' in partnership with Major League Baseball's website

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Real estate franchisor Coldwell Banker has partnered with MLB.com, the website of Major League Baseball, for a second consecutive year to produce video profiles on the homes of more than a dozen baseball stars.

Every video part of the ‘Home Field Advantage’ series will feature a player’s home along with interview footage on what “home” means to the athlete. The 14-week series, which begins today, will appear on Coldwell Banker’s Blue Matter blog and MLB.com. Every baseball team with a player who stars in one of the videos will also host their team member’s video on their official website.

‘Home Field Advantage’ of Yasiel Puig

The series will kick off with an installment on the home and life of Los Angeles Dodgers All-Star outfielder Yasiel Puig. Other stars that are featured in the series include Jose Reyes of the Toronto Blue Jays, Shane Victorino of the Boston Red Sox, and former Atlanta Braves pitcher John Smoltz, who is set to be inducted into the National Baseball Hall of Fame this summer. Supermodel Karlie Kloss, a St. Louis Cardinals fan, is also on the roster to have her home featured.

Coldwell Banker’s marketing team is apparently quite determined to target baseball fans. This is the second year Coldwell Banker has produced Home Field Advantage; the franchisor continues to sponsor the Home Field segment on ESPN’s nightly baseball news program, Baseball Tonight; and it has exclusive homepage advertising on MLB.com running today.

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Email Teke Wiggin.