Real estate franchisor Coldwell Banker has partnered with, the website of Major League Baseball, for a second consecutive year to produce video profiles on the homes of more than a dozen baseball stars.

Every video part of the ‘Home Field Advantage’ series will feature a player’s home along with interview footage on what “home” means to the athlete. The 14-week series, which begins today, will appear on Coldwell Banker’s Blue Matter blog and Every baseball team with a player who stars in one of the videos will also host their team member’s video on their official website.

‘Home Field Advantage’ of Yasiel Puig

The series will kick off with an installment on the home and life of Los Angeles Dodgers All-Star outfielder Yasiel Puig. Other stars that are featured in the series include Jose Reyes of the Toronto Blue Jays, Shane Victorino of the Boston Red Sox, and former Atlanta Braves pitcher John Smoltz, who is set to be inducted into the National Baseball Hall of Fame this summer. Supermodel Karlie Kloss, a St. Louis Cardinals fan, is also on the roster to have her home featured.

Coldwell Banker’s marketing team is apparently quite determined to target baseball fans. This is the second year Coldwell Banker has produced Home Field Advantage; the franchisor continues to sponsor the Home Field segment on ESPN’s nightly baseball news program, Baseball Tonight; and it has exclusive homepage advertising on running today.

Email Teke Wiggin.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Thank you for subscribing to Morning Headlines.
Back to top
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription