Marketing

Ruhm’s luscious party pad listing video claims first #toplistingvids honors

Winner beats out Coldwell Banker's Palazzo di Amore video by 17 votes

Luxury marketing firm Ruhm Inc. has won Inman's first #toplistingvids contest by a hair with its cheeky video ode to a Las Vegas mansion listed for $12.5 million. By collecting just 17 more votes from the 1,811 readers who weighed in for this week's contest, the video squeaked by its only rival, a film produced by Coldwell Banker Real Estate to help sell the luxurious $195 million Palazzo di Amore estate in Beverly Hills, California. Get your submissions in for next week's #toplistingvids contest now. See details below. Ruhm's listing video for the home it has dubbed "Cavu Las Vegas." Unlike many listing videos, Ruhm's Cavu Las Vegas video was not made at the behest, or dime, of the listing agent, Jill Lorenz. Instead, like many of Ruhm's other in-depth luxury home marketing projects, the seller paid the bill. In fact, Ruhm sniffed out the sellers as a possible client. The home first went on the market two years ago for close to $19 million, b...