Andrew Flachner is the CEO at RealScout, the collaborative home search platform that empowers real estate agents to close more deals faster. He is also author of the Offer Generation Playbook.
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Last year, in a given month, close to 100 million unique users visited the top three national portals (as reported by Inman). This is the massive number of consumers eligible to become online leads every month — and yet, what was the number of homes actually sold? Just shy of 5 million in all 12 months of 2014.
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