Clareity Security, the provider of a single sign-on dashboard that lets users access the MLS and third-party products, has expanded a program that it says boosts agents’ engagement with member resources offered by the National Association of Realtors.
Now any of the 120 MLSs, Realtor associations or brokerages that use Clareity’s dashboard can have tiles providing easy access to NAR resources — including the NAR Member Benefits Program, Realtors Political Action Committee (RPAC) and Realtor University — added for free to their dashboards, Clareity said.
Clareity began piloting the integration with NAR in September of 2014 with 40 of the 50 Realtor associations using the software provider’s single sign-on dashboard at the time.
The results of the pilot showed that surfacing the tiles in Clareity’s dashboard, which can accommodate 150 integrations with real estate vendors and service providers, drove up awareness and adoption of services and products offered by NAR.
Gregg Larson, CEO of Clareity, hails the partnership with NAR as a “breakthrough in communication and outreach to agents directly.”
Clareity’s relationship with NAR also has improved the dashboard’s ability to help associations comply with five of the six core standards mandated by NAR, according to Clareity.