Syndication tool takes off as more MLSs send listings directly to portals

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Even as more and more multiple listing services have signed up to send listings directly to major portals Zillow and Trulia, many have chosen to offer their brokers a syndication tool that allows them to opt into and manage listings that go to those portals as well as So far, more than 35 MLSs representing 234,124 subscribers have signed up for the tool, Clareity Direct Connections. Launched in December, CDC connects to data management platforms for Zillow Group, which owns Zillow and Trulia, and Agreements between Zillow Group and rival-owned listing syndicator ended earlier this month, prompting the company and MLSs to scramble to sign direct feed deals in advance of the expiration. Reno-based Northern Nevada Regional MLS is one of the three dozen or so to implement Clareity's syndication tool and keep listings going to the third-party portals. "NNRMLS has chosen Clareity Direct Connections to maintain syndication continuity and broker choice followi...