Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe.

The pitch

We have many more relationships based on ones and zeros than we do on handshakes and hellos.

People even say, “Nice to meet you,” via email when copied on a conversation or referral. As stilted a form of introduction as this is, it’s nevertheless the way we work today. Digital relationships count, and they’re driving sales.

Nimble is a digital relationship manager that was introduced a couple of years ago to help us manage our menagerie of digital friends and colleagues. Most importantly, it was designed to help us turn them into customers.

The sale

Nimble isn’t a CRM in the traditional sense. Its intent is to empower your CRM and better enrich your understanding of who is in it.

Nimble consolidates the array of connections real estate agents have throughout their contact managers, CRMs, email addresses, social networks, etc., and automatically finds the instances where each contact and conversation overlap.

All of your relationships can be pulled into Nimble via relationships with Google Plus, Gmail, Outlook, Facebook, LinkedIn, Yahoo and even Skype.

When integrated and then layered into Nimble’s intrinsic functionality, a user can quickly recognize just how much potential revenue exists within their many online relationships.

It’s not always easy to keep up with previous listing clients or that one long-distance friend who has said for years they plan on relocating to your market. With Nimble tracking their social streams, you stand a much better chance of hearing about that friend’s job search in your area, or that previous client’s announcement about being downsized and needing to sell again.


Nimble’s Contact Record feature adds the power of conversation to what is typically a rather flat, clinical way to view and interact with the people in our professional sphere of influence. It’s much more than addresses and contact numbers.

Sure, Nimble shows you when you last interacted with a potential buyer, but it also adds that buyer’s last interactions with others. Nimble allows users to quickly sort relationships with tagging and custom search tools.

Nimble silos your relationships into a single Inbox, whether in Gmail or Outlook. And it’s in this unification where Nimble really demonstrates its omnipotence.

Let’s say you’ve earned a mention from a previous client, just in a social context. Anyone else tagged in that post or tweet can automatically have a “live profile” built by Nimble when you simply hover over their name.


You can save that profile quickly, sort it, and then act on it. Maybe a neighbor of your previous client indicated needing a bigger house. In a only a moment, Nimble can build for you a comprehensive data summary on that individual.

SalesForce users can enhance any contact record in the same fashion, as can users of Top Producer or PropertyBase or any other pre-existing contact management tool. Thus, individual agents in larger brokerages can use it embolden whatever corporate-backed CRM is already in place.


Nimble’s Contact Widget brings the software’s functionality to whatever tool you happen to be using. The interface is a sidebar that presents within your browser, regardless of what software you’re using. Hover over a name, and Nimble slides to life.

You can view Signals, which are mentions of you; a Smart Summary of the individual in question; and the Live Profile, which is a breakdown of their current, up-to-the-second online identity.

Nimble users can then manage and assign tasks, build calendars, create events and in general, oversee an array of sales-oriented activities involving your relationships.


However, I don’t envision the ultimate value of Nimble being found in its productivity features, even though they are well-done. For real estate agents, the proposition is the immediate and more thorough knowledge of not only your current relationships, but their current relationships as well. Nimble’s reach and always-on presence are very impressive.

The close

There’s little not to like about Nimble. It’s mobile, it’s operating system-wide, and it’s affordable. Nimble is part CRM, part private investigator.

Granted, while Nimble’s programming and capabilities are widely applicable to real estate, this is going to be best for the highly active, tech- and social-savvy real estate agent. If your sales business is built on country club dinners and an old-boys network, Nimble is too much for you.

Agents wanting to always be in the know about who, when, and why a person is doing and saying what they’re doing and saying, Nimble’s contextual, relationship augmenter should be right up your fairway.

It won’t take long to understand just how much relationship data Nimble brings to the desktop, or mobile device.

Do you use AdWerx? What do you think? Leave a comment and let us know!

Do you have a product for our tech expert to review? Email Craig Rowe.

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