Agent

Yes, starring in a reality TV show does wonders for your real estate business

Million Dollar Listing New York stars talk about what it's like to be in the spotlight

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

When Ryan Serhant recently visited South Korea, he quickly discovered that many natives recognized him. How? Because he's a star of the reality TV show "Million Dollar Listing New York," a series that reaches audiences all across the world. "People were like, 'you’re the real estate guy," he said. Some prospective clients may shy away from agents who put them in the spotlight. But at a forum hosted by The Real Deal in New York City, Serhant and his co-star (and rival), Fredrik Eklund, confirmed what was probably a wideheld suspicion: Being a real estate agent TV star is good for business. Eklund, an agent at Douglas Elliman, wasn't sure what to do when he was asked to be a part of "Million Dollar Listing New York." Some colleagues told him that joining a reality TV show would end his career. "It was very scary for me," he said. And he said he's sure that "we do lose clients because of the show." But putting his work with sellers on display...