Technology

Real estate tech up-and-comer offering single-property websites

Placester's latest customizable Web product features contact forms and school maps

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Placester, a provider of low-cost real estate websites, has further expanded its menu of products to real estate agents on the heels of a $15 million funding round.

The startup, which offers search websites for $5 a month to Realtors (and $10 a month to non-Realtor agents), is now selling single-property websites that agents can use to market individual listings.

Features of the product include photos imported from the MLS through IDX integration, social media share widgets, a mortgage calculator, address location map, schools map, “schedule a showing” button, and an open house schedule.

Users can customize the look of the websites, and use Placester’s lead management tools to promote them through marketing campaigns on Facebook and Google AdWords.

“Real estate brokers and agents compete with a lot of white noise when trying to connect with homebuyers and sellers online,” said Placester CEO Matt Barba in a statement. “Single Property Sites cuts through that noise, allowing professionals to message and market directly to the most relevant consumers online.

Placester announced in April that it had raised $15 million in a Series B funding round to accelerate its growth, double its employees and, in the words of Barba, “continue innovating around the ways real estate agents serve local markets.”

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Taking full advantage of its funding, the website provider has been racing to get its technology into the hands of as many agents as possible in the near term, even if that means losing money, with the goal of turning a profit in the future by eventually selling them additional products.

Placester began offering one of the cheapest website products available to real estate agents in November of last year when it slashed the cost of its basic website product to $10 a month from $45.

Later, it inked a deal with the National Association of Realtors that lets real estate agents get a Placester website for $5 a month.

Placester also powers the real estate search tools of a number of publishers, including media giant Hearst Corp.

Email Teke Wiggin.