Marketing

Best portal TV ad? Realtor.com’s takes the cake

Over 60 percent of Inman readers said realtor.com's ad better connects with consumers

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Realtor.com's national TV ad does a better job of connecting with consumers than Zillow's, according to the 3,687 readers who took Inman's poll this week. It wasn't a landslide, but with 60.7 percent of the votes, realtor.com came out ahead. Realtor.com's new national TV ad unveiled in early May. The operators of the two portal heavyweights are not just doing battle on the national TV airwaves. With realtor.com operator Move Inc.'s new New York City-focused ad campaign for its flagship portal, their sprawling fight for portal dominance spilled out onto the streets of the Big Apple this week. Zillow Group launched an ad campaign for its New York City portal StreetEasy in March. Email Paul Hagey....