Millennials have been a hot topic for the housing industry worldwide. Why? Because this next generation is unlike any other with respect to marketing.

Corporations like Visio Financial Services know the power of investing in critical research to delve into how this generation ticks. Visio is one of the leading residential real estate marketplace lenders in the United States.

Prior to forming Econohomes and Visio Financial Services, president and CEO of Visio Financial Services, Jeff Ball, led JPMorgan’s semiconductor device investment banking business.

At JPMorgan, his clients included some of the largest technology companies in the world, including Intel and Texas Instruments. In this position, he counseled CEOs and boards of directors during times of growth, strategic expansion and crisis. Ball has been an important cog in the wheel of finance for some time. He has seen the market at its worst and now is witnessing its recovery.

Ball currently oversees the strategic direction and growth of the company. Since founding the company in 2011, he has grown Visio to become one of the largest lenders of its kind. Ball shared some insights about what millennials are craving in this new frontier of lending and buying real estate.

Visio shared these statistics from its recently published 2015 Real Estate Investor Survey, which was compiled to shine light on how its customer base is shifting.

Approximately 40 percent of the company’s borrowers are from minority populations; a quarter are female and more than 20 percent are under the age of 35.

“We are witnessing a major shift in technology and how it serves the consumer,” Ball said. “We are financing millennials, and this group expects more than just a tweak to their customer service experience. They expect to operate in an automated manner, with the flexibility to move between automated and human interactions.”

Ball and his leadership team saw the gap in the mortgage market for residential real estate investors. “Millennials place a high premium on the ease of use (of interacting in the transaction) and uniformity of the transaction as a whole. They want speed, simplicity and transparency,” Ball advised. He feels that when working with this group, a uniform system is key to keeping this customer base satisfied.

“There is a fair amount of data out there that suggests that this generation values tangible assets,” Ball said. “There is a trend with millennials that a home is just housing and just one part of their financing future. Across the board, we are seeing more homeowners rent their properties and treat them more as an investment. People are less emotionally attached to their homes and want to make good long-term investments.”

Forecasting the future of what challenges lie ahead for both professionals and consumers is not an easy task. Thankfully, the future looks promising, with improvements for all parties involved if this proven formula continues to guide the industry: Better technology plus better customer service equals happy consumers.

Check out Visio and explore more about this topic.

What is your forecast when it comes to millennial buyers? Any emerging trends? Please share below.

By day, Rachael Hite helps agents develop their business. By night, she’s tweeting for

Email Rachael Hite.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription