MarketingTechnology

High-rises are going high-tech

The smart tech that one luxury Atlanta group has found success with

Technology is everywhere. It’s in our cars, our phones and our homes. For today’s luxury condo buyers, technology isn’t just an amenity — it’s a way of life, which is why they expect top-of-the-line high-tech offerings that are designed to make life easier.

From apps that allow residents to connect with a concierge to sophisticated security features in the building, an increasing number of high-rises are going high-tech.

We at The Residences Mandarin Oriental, Atlanta, have found that our residents appreciate the high-tech services we provide, and a few of them are listed below:

1. Preview

Buyers want to know before they even set foot on a property that the building owner understands the significance and relevance of this technology. Examples of such include 3-D tours of homes for sale or furnished models using cutting-edge Matterport technology. These tours allow prospective buyers to virtually walk through a home that’s for sale and envision what it would be like to live there. Using this unique software, viewers can also easily get a bird’s-eye view of the layout in addition to exploring the numerous amenities the building offers.

2. Convenience

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Another feature homeowners are discovering is Phunware, an app that connects virtually with the concierge. It allows users to order their car from valet, book property amenities, check package deliveries, submit work orders, contact management and more. It’s also standard for homes to come prewired with these apps for centralized audio and video distribution.

3. Security

Homeowners want to know that they are protected by top-of-the-line security systems and high-tech features, such as Bioscrypt biometric fingerprint access, to offer the ultimate protection. With a private resident entrance and a maximum of two residences per floor, The Residences at Mandarin Oriental offers the highest level of security imaginable, and it’s the only place in Atlanta where the technology is available.

4. Eco-friendly

Many luxury condo buildings are now featuring charging stations for electric vehicles to appeal to the more environmentally conscious homeowner. As electric vehicles continue to grow in popularity, more buildings around the Atlanta area, including office buildings and retail centers, are installing charging stations.

It’s important for building owners to add the latest technology offerings such as these to attract buyers. Owners who don’t understand technology and its importance will find their properties harder to sell. Today’s luxury condo buyers are expecting these offerings and are willing to pay a premium to have them.

Karen Rodriguez is the president of Group KORA and the exclusive listing broker for The Residences at Mandarin Oriental, Atlanta. Visit Group KORA‘s website for more information.

Email Karen Rodriguez.