Video marketing and virtual tours have become one of the most significant pieces of the real estate marketing puzzle. A few years back, they were more of a novelty but have moved into the must-have category. Today’s technology has allowed these productions to become both easier to produce and in most cases have become cost effective. If crafted correctly, a well-produced virtual tour may separate the serious inquiries from the “tire kickers.”
I’m a bit surprised to hear that turf wars might still exist, even in this day of statewide real estate data. It’s becoming popular for some agents to stretch their selling boundaries further, but some have been hit with resistance from local area agents.
Steve Weiss, the broker/owner of Coast & County Brokers in San Luis Obispo, California, says that inventory and interest rates are his two biggest concerns moving into 2015 and answers more of Inman’s questions.