Technology

Zillow listing metrics now baked into popular MLS tool

5 MLSs now serve up performance data that Zillow Group feeds to ListTrac

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On April 8, the 6,000 members of the northern Colorado-based multiple listing service Information and Real Estate Services LLC were the first MLS members able to use the free, popular listing performance monitoring tool ListTrac with metrics from Zillow Group. The tool can help real estate agents and brokers decide which websites offer the best exposure for their listings. Currently, four other MLSs -- Intermountain MLS, Cape Cod & Islands Association of Realtors, Georgia MLS and MiRealSource -- can also give their members insight into how many views and leads their listings generate on Zillow Group sites, as well as their public-facing MLS sites and Internet data exchange (IDX) websites. Zillow Group listing performance data comes from sites it owns, such as Zillow and HotPads, and those it powers, such as Yahoo Homes and AOL Real Estate. Data from Trulia is not yet live for ListTrac, but should be in approximately one month, ListTrac co-founder Trent Gardner told I...