MLS & Associations

MLS-powered websites a bigger deal than you might think

ListTrac monitoring tool measures user engagement

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More than half of prospective buyers in Northern Colorado are getting information on listings from MLS-powered websites, according to a multiple listing service that's deployed a free monitoring tool offered by ListTrac. Information and Real Estate Services LLC (IRES), which has more than 5,000 members, is using ListTrac to measure how many views and leads listings generate on not only IRES' MLS public-facing sites, and, but on Internet data exchange (IDX) websites operated by member brokers and agents. The tool also measures leads generated by email prospecting tools used by agents inside the MLS system at Lauren Hansen "Tracking consumer listing views on portals like Zillow, Trulia or has long been a practice of real estate professionals," said Lauren Hansen, CEO of IRES, in a statement. "Today, with the launch of ListTrac, sellers will see for the very first time that more than 50 percent of buyers looking at the...