Zillow is providing another perk to real estate brokers and multiple listing services who send listings data directly to the popular website — the ability to analyze metrics around listing performance using their reporting solution of choice.

The real estate search giant has been providing performance metrics on Zillow listings to partners through the Zillow Data Dashboard, a free listing management and reporting platform that generates daily reports of listing performance metrics such as search result impressions, total listing views, and total leads delivered.

Now, with the launch of Zillow Tech Connect: Reports, MLSs and brokers can use other tools to handle such tasks.

Since Zillow “prides itself on being an open platform,” the firm is “happy to offer MLSs and brokers the opportunity to use the reporting solution they are most comfortable with and best fits their needs,” said Greg Schwartz, Zillow Group’s chief revenue officer, in a statement.

ListTrac, which was tracking listing performance metrics for 210,000 agents in January, is the first company to join Zillow Tech Connect: Reports. ListTrac collects listing performance information on websites where a listing appears and feeds it into dashboards for listing agents and brokers.

Now that ListTrac has joined Zillow Tech Connect: Reports, those dashboards can show how listings engage consumers on Zillow, helping further fill out the picture of online listing metrics that the firm draws for users, said Trent Gardner, CEO of ListTrac.

Zillow debuted Zillow Tech Connect in 2013 to allow real estate software providers to synchronize their products with Zillow. With the launch of reports, it now includes three components: Zillow Tech Connect: Leads, Zillow Tech Connect: Reviews, and Zillow Tech Connect: Reports.

Zillow Tech Connect: Leads allows brokers and agents to import leads directly from Zillow into their customer relationship management systems, making it easier for them to access and manage prospective clients.

Zillow Tech Connect: Reviews, which debuted in late 2014, lets agents display Zillow reviews on their websites.

Email Teke Wiggin.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription