Technology

New tool measures traffic, leads generated by agent and MLS websites

WolfNet says it's the first national IDX website provider to integrate free monitoring

The big third-party listing portals seem to get the bulk of the attention in the industry, but listing websites are everywhere. Most of them are agent and broker Internet data exchange (IDX) websites, powered by local multiple listing services. Minneapolis-based WolfNet has become the first national IDX website provider to integrate a free listing monitoring tool that will help its more than 80,000 agent and broker customers measure just how well those IDX sites are working for them. The tool, ListTrac, measures how many views and leads a listing receives from MLS public-facing sites and IDX websites and the average time someone spends looking at a listing. So far, some 300,000 agents are tracking 500,000 listings using ListTrac as the company continues to expand, the company said. ListTrac fills a very big void by allowing agents to provide sellers with a single report showing what is and is not working to sell their home, WolfNet CEO Joel MacIntosh told Inman. "If you had...