More than a few opportunistic sellers have offloaded luxury properties to Chinese buyers for considerably more than they would have fetched from American buyers, according to News Corp. CEO Robert Thomson.

The reason sellers can charge a “premium” to Chinese buyers is largely due to the fact that well-heeled buyers across the globe haven’t had an easy way to gauge the market value of luxury listings, Thomson told Inman at a launch party for Mansion Global, News Corp.’s new international luxury listing portal.

But Thomson says Mansion Global is changing that.

Robert Thomson

Robert Thomson

The property search site, which debuted in May, is bringing “pricing transparency” to luxury real estate so that upper-crust buyers are on “equal footing regardless of location,” Thomson told Inman, as a throng of real estate bigwigs schmoozed in a Manhattan rooftop bar Wednesday night.

Mansion Global features high-end properties from around the globe in English, Spanish and Chinese.

The majority of the more than 75,000 listings the site launched with in May came from franchise network Sotheby’s International Realty.

But Mansion Global wants to source many listings directly from real estate agents. It charges a monthly fee for agents to post their listings. Generally, only properties priced at $1 million or more are eligible for placement on the site.

Judging by the guests who showed up at Mansion Global’s launch party, such as Better Homes and Gardens Real Estate CEO Sherry Chris and Compass President Leonard Steinberg, the listing portal seems to be making headway on that front.

In casual conversation at the event, one guest claimed that, in New York City, no real estate professionals pay any attention to, whose parent company, Move Inc., was acquired by News Corp. in November 2014 for nearly $1 billion.

But his attendance suggested that agents in the Big Apple might treat Mansion Global differently.

A large part of the listing portal’s mission is to provide an inclusive alternative to existing luxury real estate sites, many of which are operated by particular brands or organizations and may show a restricted pool of properties.

Establishing a hub for high-end listings alone could help Thomson realize his vision of enabling international buyers to avoid paying more than they should for properties.

So might offering automated valuations of luxury properties.

Mansion Global hasn’t taken that step (online property valuations would probably be a turnoff to potential customers).

But the listing portal does display rich visualizations of comparable properties on every listing page, which could certainly give many international buyers a clearer picture of a property’s value.

Mansion Global may be going as planned.

But what about another key component of News Corp.’s master plan to dominant online real estate search?

Thomson said he’s pleased with how is using content marketing to attract more visitors. The beefed-up editorial content published on the site is yielding six times as much traffic as it used to, he said.

Asked when, or if, would unveil a revamped user interface and website design, Thomson said, “Soon.”

Email Teke Wiggin.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription