Technology

Auction.com feeding listings to Chinese search portal

Partnership with Juwai.com marks auction platform's latest effort to expand user base

Auction.com, a platform that lets buyers bid on properties online, is seeking to tap demand from Chinese buyers by syndicating its listings to a Chinese-language listing portal. Initially, Auction.com will feed only commercial listings to Juwai.com, which claims to be the No. 1 Chinese "international property portal." "But given the high level of interest in U.S. residential properties from Chinese buyers, residential homes will likely be added to the mix as well," Auction.com said in a press release. The agreement marks the latest effort by a real estate auction platform to expand its reach, coming shortly after Auction.com's chief rival, Hubzu, announced that it would begin allowing users to win auctions without providing proof of funds. (Auction.com still requires users to provide proof of funds before bidding.) In another bid to broaden its user base, Auction.com also recently unveiled a commercial real estate financing portal that lets investors use Auction.com...