Marketing

Luis D. Ortiz: ‘I really love how immediate Twitter is’

'Million Dollar Listing' star talks social media with Inman

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Age: 28 years old Years in real estate: 9 years Job title: Associate broker at Douglas Elliman Real Estate Location: New York City Hours per week spent on social media: 20-plus Social media accounts: Four, including my Facebook, Twitter, LinkedIn and Instagram accounts Target demographic: Everyone possible. I want to target all possible demographics with each post. Average number of posts per day: Two to three. Which social channels do you work more? Facebook and Instagram mostly, although I really love how immediate Twitter is, and I’m starting to use it more often to integrate my fan base into my online presence. How many friends, likes, etc., do you have? Facebook (125,941-plus), Twitter (65,100-plus), LinkedIn (4,800-plus), Instagram (159,000). Does that number matter to you? Yes -- social media lets me stay in touch with established clientele, or new potential clientele. Do you ever give it a break? Yes. If I feel that I am losin...