RentalsTechnology

TripAdvisor and Marriott announce partnership to help boost both companies’ growth

4,200 Marriott brand hotel rooms will be added to TripAdvisor's Instant Booking platform

In what seems to be a push against the growing number of vacation rental all-in-one sites, TripAdvisor recently announced a sizable partnership with Marriott International that raised its share nearly 14 percent on June 17. Online travel agencies like Booking.com and HomeAway have been taking full advantage of the uptick in both business and leisure travel, and TripAdvisor is now staking a bigger claim to the hotel industry just about a year after it officially launched its Instant Booking tool. The agreement will bring 4,200 Marriott brand hotel rooms to TripAdvisor's Instant Booking platform, so that visitors can reserve a hotel without even leaving the website. Marriott's portfolio of 19 brand hotels will be featured on the tool starting later this summer. TripAdvisor's Instant Booking. Shafiq Khan, senior vice president of channel strategy and distribution at Marriott International Inc., said in a press release: "The result is mutually beneficial to both partners f...