Here were the most popular stories on Inman this past week:

Lucky Business / Shutterstock.com

Lucky Business / Shutterstock.com

10. Zillow Mortgage has been around since 2008. Here’s how it’s connecting buyers with lenders.

adistock / Shutterstock.com

adistock / Shutterstock.com

9. The latest social-media tool, Periscope, might be just the thing to help real estate agents flourish.

Dao Xuan Cu / Shutterstock.com

Dao Xuan Cu / Shutterstock.com

8. Show your customers what your professional assistance is worth with 4 ways to secure your value.

shinobi / Shutterstock.com

shinobi / Shutterstock.com

7. Industry expert Bernice Ross thinks the recent Uber ruling could mean a bad ride for real estate’s independent contractor status.

Kinga / Shutterstock.com

Kinga / Shutterstock.com

6. Buyers moving to an unfamiliar area can now experience their potential new neighborhoods like a local, thanks to an Airbnb and realtor.com partnership.

Denys-Prykhodov_LinkedIN

5. A new brokerage is partnering with other brokers on a referral basis and offering them a limited-service seller tool. It’s called SQFTx.

 imagefactory studio / Shutterstock.com

imagefactory studio / Shutterstock.com

4. They’re after your leads, and they don’t care about playing nice. They’re the real estate lead pirates!

AVENUE-WINNER

3. Realogy’s FWD startup pitch competition took place last week. Who was the big winner?

dotshock / Shutterstock.com

dotshock / Shutterstock.com

2. When a potential lead clicks on your name in an ad next to a portal listing — and you’re not the listing agent — they might be confused. Here’s how you handle questions from confused listing leads.

Karin Hildebrand Lau / Shutterstock.com

Karin Hildebrand Lau / Shutterstock.com

1. Door-knocking isn’t for everyone. So how else do you raise your local profile? Check out 4 alternatives to door-knocking.


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