Marketing

Kim Waters: ‘My most productive relationships incorporate social media’

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Kim Waters is a broker at The Norton Agency. Age: 46 Years in real estate: 27 Job title: Partner/associate broker Location: Gainesville, Georgia Hours per week spent on social media: Seven to 10 Social media accounts: Facebook, Twitter, Pinterest, Instagram, LinkedIn and Google Plus Target demographic: 40- to 65-plus age group in Gainesville, Georgia, and outlying area Average number of posts per day: Three Which social channels do you work more? Facebook, Instagram, LinkedIn and Twitter. How many friends, likes, etc., do you have? I have 3,123 likes at business page: www.Facebook.com/KimWatersRealEstateAgent, and 3,822 friends at my profile page, www.Facebook.com/KimWatersRealEstate. My Klout score is 69.49 as of April 18, 2015. Does that number matter to you? Yes, as it is a measure of my online influence which also extends to real-life influence. Do you ever give it a break? No. Does social help your business, how? Ye...