Marketing

Charlie Peterson: ‘My Facebook presence keeps me in front of my network daily’

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Age: 29 Years in real estate: Two Job title: Realtor Location: Franklin, Tennessee Hours per week spent on social media: 15-plus Social media accounts: I'm primarily on Facebook and Instagram. My awesome wife manages a Pinterest account for us as well to bounce around staging ideas with our clients. And, of course, Twitter to engage with other thought leaders, agents and marketing companies. Give me a follow on Twitter: @CharleKnwsHomes. Target demographic: Millennials, newlyweds, first-time homebuyers, and also a specific local ZIP code. Average number of posts per day: Probably two profile posts any given day, but probably 10 times that amount commenting, sharing and engaging in other posts. Which social channels do you work more? Facebook and Instagram: It's where my people are. Wherever your people are, go there. How many friends, likes, etc., do you have? Facebook: 1,650-plus; Twitter: 250-plus; Instagram: 325-plus. Does that number ma...