Are you set up for success in 2016? Join 2,500 real estate industry leaders Aug. 4-7, 2015, at Inman Connect in San Francisco. Get Connected with the people and ideas that will inspire you and take your business to new heights. Register today and save $100 with code Readers.


  • AdWerx will expand digital offerings to allow real estate agents to advertise on mobile devices.
  • AdWerx mobile targeted advertising uses ZIP code targeting to get agents’ brands and faces in front of the audience that is the most valuable to them.
  • ZIP codes are limited to five agents.

AdWerx announced on Wednesday that it is expanding its digital advertising offering to agents to include mobile advertisements, such as those on Facebook and other popular apps.

As the provider of localized advertising to more than 20,000 agents throughout the nation, AdWerx is expecting this new offering to sell out in some of the more popular regions of the country.

The company launched its targeted digital advertisement product for websites in 2013 using the retargeting, or remarketing, strategy to pinpoint consumers who were close to the buying process.

Because of the growing number of people using mobile apps to search instead of a desktop or laptop, the new product offering is slated to help agents touch consumers on all devices. Besides the obvious shift, there’s not much different about this new offering compared to the one launched last year.

AdWerx mobile targeted advertising uses ZIP code targeting to get agents’ brands and faces in front of the audience that is the most valuable to them. And in order to not pin agents against one another in a specific area, the ZIP codes are limited to five agents.

AdWerx Mobile Dashboard

AdWerx Mobile Dashboard

The difference? The product runs about $99 a month for agents instead of the Web-based campaigns that run $49 a month. Agents can snag a 20 percent lower rate by purchasing an annual mobile advertising campaign.

The product includes several different components, including standard animated ads with three different frames, Facebook mobile news feed branding ads, device optimization for Android and Apple iOS, consistent ad designs for desktop and mobile, and access to mobile advertising inventory.

AdWerx works with some real estate firms to offer a more comprehensive program and discount to its agents. This option provides firms and its agents with a branded portal with access to low-cost digital advertising.

The portal features data integration, webinars and training, priority access to areas that are already sold out or saturated, and the ability to be the first to test out new and upcoming product offerings.

Email Kimberly Manning.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription