Technology

Brian Gehl: ‘I am puzzled by the amount of value the industry places on generating leads through search’

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Are you set up for success in 2016? Join 2,500 real estate industry leaders Aug. 4-7, 2015, at Inman Connect in San Francisco. Get Connected with the people and ideas that will inspire you and take your business to new heights. Register today and save $100 with code Readers. What puzzles you most about the real estate industry? I am puzzled by the amount of value the industry places on generating leads through the search experience and how little time people in the industry seem to spend wondering how to be of value for their clients during the entire length of time those clients own their homes. What is the most important lesson you’ve learned about building a business? Get the minimal product to market and let your customer dictate the enhancements. Describe what you do in one sentence: We are developing the most comprehensive home management concierge services intended to be gifted by agents to their clients, improving their relationship with their c...