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Here were the most popular stories on Inman this past week:

Sorapop Udomsri and djem / Shutterstock.com

Sorapop Udomsri and djem / Shutterstock.com

10. Webcams have made global, remote closings a possibility, and one company is making them happen.

Bloomua / Shutterstock.com

Bloomua / Shutterstock.com

9. Content marketing is all well and good, but if you don’t want to blog, do you still have options? Here are 12 ideas that don’t involve blogging.

Air Images / Shutterstock.com

Air Images / Shutterstock.com

8. Everyone has a slow season — so here’s how you bounce out of yours.

Maminau Mikalai / Shutterstock.com

Maminau Mikalai / Shutterstock.com

7. Teresa Boardman muses on what’s in a name — especially when that name is “discount brokerage.”

Roman Pyshchyk / Shutterstock.com

Roman Pyshchyk / Shutterstock.com

6. Puzzled why no one is responding to your social media overtures? This article might explain a few things.

Courtesy of PorchLight Group

Courtesy of PorchLight Group

5. PorchLight Real Estate Group, a Denver brokerage, uses technology and training to create an almost entirely referral-based business model. Here’s how PorchLight does it.

small talk big talk

4. Realtor.com has been catching up to Zillow in the portal-dominance field — but will Move’s portal ever be able to catch the real estate giant?

Bloomua / Shutterstock.com

Bloomua / Shutterstock.com

3. In an era where agents must differentiate themselves using customer service, here’s a guide to creating a five-star buyer showing experience.

small talk big talk

2. Publisher Brad Inman shared his thoughts about what the Zillow/dotloop deal could change about the real estate industry — if anything.

 

gyn9037 / Shutterstock.com

gyn9037 / Shutterstock.com

1. Zillow Group announced its intention to purchase real estate transaction management platform dotloop. Here’s our initial announcement (with plenty of commentary from readers).

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