Are you set up for success in 2016? Join 2,500 real estate industry leaders Aug. 4-7, 2015, at Inman Connect in San Francisco. Get Connected with the people and ideas that will inspire you and take your business to new heights. Register today and save $100 with code Readers.


  • Zillow Group announced it would acquire dotloop.
  • The purchase price was not disclosed. Dotloop CEO Austin Allison will continue to lead the company as founder/general manager and will report to Errol Samuelson.
  • Although dotloop’s headquarters will stay in Cincinnati, the San Francisco dotloop office will move to Zillow Group’s Bay Area digs.

Two players in real estate tech — one giant listing portal and one popular transaction management tool — are about to join forces.

After the market closed today, Zillow Group announced its intention to acquire dotloop, a real estate transaction management platform.

Although neither dotloop CEO Austin Allison nor Zillow Group CEO Spencer Rascoff would disclose the purchase price, both stated they are excited for what this means for each respective company.

The acquisition “changes the way dotloop interacts with our customers in a couple of different ways,” Allison said. Joining forces with Zillow Group would result in “more support, faster product innovation and more reach by one of the industry’s leading brands,” he said.

Rascoff added that changes for agents and brokers who advertise on Zillow won’t happen immediately, but the company has long-term plans for how to leverage its dotloop assets.

“One of the primary reasons we’re acquiring dotloop is we think the value dotloop provides to brokers is significant and we are going to be looking for ways to use dotloop to further improve the value proposition that Zillow Group can provide to broker partners, and looking for ways to increase use of dotloop in the premier agents who advertise on Zillow Group,” Rascoff said.

Dotloop and Zillow Group employees were informed today, when the tentative acquisition agreement was signed. The deal is intended to close by the end of third-quarter 2015.

According to a release sent jointly by Zillow Group and dotloop, nearly 500,000 people sign real estate documents via its platform every month. And with Zillow Group representing about 100,000 agent advertisers, this acquisition could impact a significant number of real estate agents and brokers.

Although Zillow Group has made a pledge to steer clear of the brokerage space, this deal could bring the platform one step closer to new brokerage models that offer end-to-end services for real estate consumers. Dotloop’s transaction data could also help Zillow Group enhance its listing information.

Both Allison and Rascoff expressed mutual respect and their belief that this partnership will be lucrative for everyone involved — including agents, brokers and consumers.

“I’ve admired Austin as a fellow real estate tech entrepreneur for the last several years,” Rascoff said. “We’ve always thought the product was impressive, the company culture was unique and strong and very similar to Zillow’s, and the company’s mission is very like-minded — it is about empowering consumers and real estate professionals by bringing technology to this complex part of the real estate transaction. I’m excited to work with Austin to accelerate the pace of innovation and adoption of dotloop’s software.”

“We’ve had a ton of respect for Zillow’s mission and vision over the course of the last number of years,” Allison added. “This opportunity helps us accelerate our vision of empowering brokers and agents together.”

Email Amber Taufen.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription