Technology

Zillow and Trulia reportedly integrating real estate agent profiles

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Takeaways: 

  • Zillow Group is reportedly planning to integrate Zillow and Trulia real estate agent profiles.
  • The listing portal will reportedly help agents expedite the integration before it completes the process for all agents. 
  • Zillow Group has not officially commented on whether or when this will happen.

Zillow Group is planning to integrate Zillow and Trulia real estate agent profiles, potentially halving the time and energy required to cultivate a positive image across the two listing portals.

“It can become really difficult to monitor your online reputation across many places so we’re creating a system where you enter information about yourself once, and it reaches the largest audience of buyers and sellers,” said Zillow Chief Marketing Officer Amy Bohutinsky in a promotional video published today by Zillow.

Tristan Ahumada, the administrator of the Facebook group Lab Coat Agents, posted in the group that Alex Horner, a sales manager at Trulia, told him that the client reviews and transaction histories that appear on Zillow and Trulia agent profiles will be integrated across the two sites.

Ahumada's Zillow and Trulia profiles are yet integrated, but the agent reports that Zillow Group tells him they will be soon.

Ahumada’s Zillow and Trulia profiles are not yet integrated, but the agent reports that Zillow Group tells him they will be soon.

Ahumada said that Horner also stated that “in the mean time we can help add” client reviews and transaction histories on agent profiles across the two listing portals, appearing to suggest that Zillow Group will help agents expedite consolidation of their Zillow and Trulia profiles before Zillow Group completes the process across the board.

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Ahumada added in the thread that Zillow hadn’t provided a specific contact for help with adding Trulia reviews to Zillow, “but there will be.”

Zillow Group did not immediately respond when asked how agents can get help synchronizing their Trulia and Zillow profiles before the firm completes across-the-board integration.

“It is very difficult to cultivate reviews for [Zillow and Trulia]. I usually have clients post to one or the other,” said Ahumada, speaking of the benefits of the planned integration of Trulia and Zillow profiles. “It is already tough enough to get them to give one review; two is almost out of the question.”

Email Teke Wiggin.