AgentMarketing

Alex Wang on his hyperlocal Yelp strategy

A Silicon Valley social media powerhouse talks channels and reviews

Are you set up for success in 2016? Join 2,500 real estate industry leaders Aug. 4-7, 2015, at Inman Connect in San Francisco. Get Connected with the people and ideas that will inspire you and take your business to new heights. Register today and save $100 with code Readers. What’s your craziest social media-related story? I get fake Yelp reviews all the time from people I have never heard about or met. I sometimes think it's the competition posting fake reviews. What actions do you take that have gotten the most results? Being present online and having an amazing website to foster strong lead conversion. Is this more about “social” or about business? Both. Which social channels do you work more? Yelp, Facebook, Twitter. How many friends, likes, etc., do you have? I have 71 Yelp reviews (most in Silicon Valley), 435 Facebook likes, 1,150 Facebook friends, 2,130 Twitter followers and 500-plus LinkedIn connections. Does that number matter t...

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