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Takeaways:

  • ZipLogix, maker of the popular real estate form-filling software zipForm, has launched a new partnership program.
  • Real estate firms can pay to join the program, which has three tiers: marketing, integration and embedding.
  • Thirteen firms are currently in the program, which has been running in pilot for about a year.

ZipLogix Inc., maker of the popular real estate form-filling software zipForm, has launched a new program that allows firms to market their wares and integrate with the firm’s technology.

ziplogix

Firms pay to join the zipLogix Partnership Program, which has three tiers.

In the first tier, firms can pay zipLogix to market their tech and services to the approximately 600,000 real estate professionals who use zipForm.

The second tier includes the marketing component and a seamless integration with zipForm, which makes it easy for users to send zipForm documents back and forth within the partner’s tech.

With the top tier, firms can fully embed zipForm software inside their platforms. Their users don’t have to leave their technology to fill out real estate docs using zipForm; instead, zipForm pulls up right inside the platform.

ZipLogix has been running its Partnership Program, also called zipAlliance, as a pilot for the last year. Thirteen firms now participate, including transaction management platforms SkySlope and BackAgent and address change Web app Updater.

ZipLogix is a joint venture between the National Association of Realtors and California Association of Realtors subsidiary Real Estate Business Services Inc. (REBS). As of the end of 2013, NAR owned an approximately 30 percent interest in zipLogix, carrying a value of $4 million. In 2009, NAR took a 5.43 percent stake in DocuSign with a $2 million investment via its subsidiary Second Century Ventures.

Email Paul Hagey.

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