Marketing

What everyone is thinking about real estate but no one is saying

Be relatable, millennial agents say

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Enjoy the Connect experience from your computer, laptop or tablet! Watch Connect now. Takeaways: What millennials are looking for in real estate content. Why being funny is better than trying to be motivational. SAN FRANCISCO -- If your idea of real estate marketing is posting motivational quotes to Instagram, you're doing it wrong. That's according to the creators of real estate comedy blog The Broke Agent at Inman Connect today. Slide from The Broke Agent presentation Eric Simon and Wes Pinkston are both members of the much-discussed and sometimes poorly understood millennial generation. They're also agents. This generation has grown up with the Internet, is highly educated and isĀ never far from a smartphone, they said. "As a millennial, social media is not part of my life; it is my life," Pinkston said. "That might sound really crazy to you guys." That means thatĀ agents have to make their content "catchy" and "relatable," he said. "We h...