Technology

Zillow defends sometimes publishing imperfect data

Amy Bohutinsky takes agent questions and discusses Zillow's data strategy

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Enjoy the Connect experience from your computer, laptop or tablet! Watch Connect now. Takeaways: Asked why it sometimes publishes imperfect data, Zillow's COO said that feedback suggests that consumers love Zillow just the way it is. She also noted that, while it may sometimes publish flawed data, it ultimately connects consumers with the most accurate source of real estate data: agents. She said most consumers know that agents can provide better data than Zillow. SAN FRANCISCO -- One beef real estate agents have with Zillow is that the listing portal sometimes publishes outdated or inaccurate data. That can mean anything from labeling pending or sold listings as active or serving up inaccurate home valuations ("Zestimates"). One attendee at Inman Connect San Francisco asked Zillow COO Amy Bohutinsky a question many agents have: "Why put it out there if common knowledge among real estate agents says that that's wrong?" One reason is because consumer...