Here were the most popular stories on Inman this past week:

 

DUSAN ZIDAR / Shutterstock.com

DUSAN ZIDAR / Shutterstock.com

10. Need to grow your business? These 5 digital marketing tools will help.

 

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9. Franchise vs. indie broker is a big debate in real estate — here’s how the ICSF version went down.

 

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8. How do you convert online leads? First rule: Realize everyone is a lead.

 

Amy Johansson / Shutterstock.com

Amy Johansson / Shutterstock.com

7. Experts at Inman Connect San Francisco shared their top tips for becoming a top agent.

 

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6. Keller Williams is a franchise unlike any other. What’s the key to its success?

 

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5. Market Leader has been for sale since March. And there have been some developments that will affect its future.

 

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4. Happiness is more than just a state of mind; it’s essential to your livelihood. Check out these 25 tips for living happier.

 

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3. Boutique firms are no fly-by-night trend — they are changing the real estate industry.

 

Nikita Waller / Shutterstock.com

Nikita Waller / Shutterstock.com

2. Do you know how much Zillow Group paid for dotloop? We do, and we’ll tell you.

 

Larisa Lofitskaya / Shutterstock.com

Larisa Lofitskaya / Shutterstock.com

1. Speaking of Zillow and dotloop: Pacific Union International CEO Mark McLaughlin shares his thoughts about the deal.

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