Here were the most popular stories on Inman this past week:




10. Need to grow your business? These 5 digital marketing tools will help.



9. Franchise vs. indie broker is a big debate in real estate — here’s how the ICSF version went down.



8. How do you convert online leads? First rule: Realize everyone is a lead.


Amy Johansson /

Amy Johansson /

7. Experts at Inman Connect San Francisco shared their top tips for becoming a top agent.



6. Keller Williams is a franchise unlike any other. What’s the key to its success?



5. Market Leader has been for sale since March. And there have been some developments that will affect its future.



4. Happiness is more than just a state of mind; it’s essential to your livelihood. Check out these 25 tips for living happier.



3. Boutique firms are no fly-by-night trend — they are changing the real estate industry.


Nikita Waller /

Nikita Waller /

2. Do you know how much Zillow Group paid for dotloop? We do, and we’ll tell you.


Larisa Lofitskaya /

Larisa Lofitskaya /

1. Speaking of Zillow and dotloop: Pacific Union International CEO Mark McLaughlin shares his thoughts about the deal.

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