Only 16 percent of Americans take advantage of location-based mobile services

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Takeaways:

  • Only 16 percent of American smartphone users search daily information about local businesses and services and then visit those businesses or use those services.
  • There’s also a correlation between people who use location or orientation services and location-based services on their smartphones.
  • This suggests that the users who most frequently employ location-based services are doing so in unfamiliar areas. 

Are travelers the biggest users of location-based services in the U.S.? That’s what data from the Organisation of Economic Co-operation and Development suggests; only 16 percent of American smartphone users search daily information about local businesses and services and then visit those businesses or use those services.

There’s also a correlation between people who use location or orientation services and location-based services on their smartphones, suggesting that the users who most frequently employ location-based services are doing so in unfamiliar areas.

Countries where citizens are using location-based services more frequently include Italy, South Korea and Greece; in Israel and Mexico, more than a quarter of smartphone users use location-based services.

Infographic:

You will find more statistics at Statista