One real estate agent tries out Instagram on a whim and ends up netting $700,000 in sales and two referrals.

Another knows she is underinvesting in search engine ads but won’t formulate a digital marketing plan.

A third invests hours a week in content marketing to boost search rankings and establish himself as a local expert.

Whether you’re seeking new leads, hoping to hang on to old clients or building your brand awareness, digital marketing is quickly becoming an essential part of any business plan.

So what tactics work best for which goals and which demographics? Do agents pay for their own digital marketing efforts or split the cost with their brokerages? Who invests in what, how much do they invest and what are the results?

We’re digging into digital marketing to uncover what agents and brokers need to know to craft the best possible plan for their business.

Help your colleagues by filling out our survey. Share your digital marketing details, successes and failures with Inman, and we’ll enter you into a drawing to win an Apple Watch.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
The best event in real estate kicks off next week! Tickets are selling quickly.Register Now×
Limited time: Get 30 days of Inman Select for $5.SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription